Automotive Purchasing Weekly 27 April 2015 - page 10

VolvoCars’ sales inChina in
2015will growfaster than the
premiumsector: CEO
24 April 2015 | OEM
Swedish premium car maker Volvo is confident its sales in China in 2015 will grow faster
than the overall market for premium cars as customers continue to be tempted by a new
range of cars.
The carmaker is also certain that it
will capture additional market share
from its competitors, according to Håkan
Samuelsson, President and Chief Executive.
The Volvo Cars CEO’s bullish comments
come amid concerns about a broader
slowdown in the world’s largest passenger
car market. The China Association of
Automobile Manufacturers has said it
expects passenger vehicle sales to rise 8%
to 21.3 million vehicles in 2015, compared
with 9.9% growth in 2014.
Samuelsson said he expects growth in the
overall market for passenger cars in China in
2015 to slow to between 5 and 7%, with the
premium sector staying reasonably buoyant
with growth of between 5 and 10%. Volvo’s
growth will outpace the overall premium
sector, he said.
“It is going to be tougher, there’s no doubt
about that. But there is still solid growth to
be had, especially in the premium sector,”
said Samuelsson. China was Sweden’s
largest individual market in 2014, with sales
of 81,000 cars, 17.4% of total retail sales.
Volvo’s sales in China have been driven
primarily by the XC60 premium crossover as
well as the S60L, a long wheel base version
of its S60 sedan.
Sales are expected to receive a boost in
future from the launch of the all new XC90
seven seat SUV, which is available for
purchase online now and will reach dealers
in Autumn this year.
All new XC90 Excellence
Volvo’s position in the premium sector is
set to be enhanced at this year’s Shanghai
Auto Show, where it will unveil the most
luxurious vehicle ever built by the Swedish
company in its 88 year history – an elegant
and refined four-seater version of its
recently-launched all new XC90.
The XC90 ‘Excellence’ has been crafted
by Volvo’s designers and engineers to
offer customers a distinct and individual
automotive experience that incorporates the
latest Scandinavian innovations in design,
refinement, comfort and style.
The XC90 Excellence is based on Volvo’s
all new XC90 sports utility vehicle, but the
similarity ends there. The XC90 Excellence
has just four seats compared to the original’s
seven, creating an enormous amount of
additional space for rear seat passengers.
This space is utilised to offer a First Class
automotive experience that begins with
broad, spacious individual rear seats with
vast leg room, as well as a retractable control
touchscreen, folding tables, a refrigerator
with bottle and glass holders, a heating/
cooling cup holder and handmade crystal
glasses from leading Swedish glass design
company, Orrefors.
“This is our new flagship car,” said
Thomas Ingenlath, Senior Vice President,
Design. “Volvo has never launched a car like
this before. This is the car that demonstrates
what the word Volvo now means.”
TheXC90Excellenceoffers its passengers
footrests, ambient lighting, illuminated
storage and unique leather detailing in
blond or charcoal, a luggage compartment
dividing screen, additional sound insulation
in the cabin and Pirelli Noise Cancelling
System tyres (PNCS).
XC90 Excellence passengers will also
enjoy a specially-augmented Bowers &
Wilkins audio system that adds an extra
speaker to its 19 speaker system, resulting
in unrivalled high fidelity sound reproduction
and surround effect in the rear seats.
“What we have designed is amongst the
best rear seat experiences available in a
luxury car,” said Ingenlath. “The result is a
superlative environment for relaxed comfort
or doing business.”
Nissanappeals toChinesewith twoworld
premieresatAutoShanghai 2015
24 April 2015 | OEM
Nissan unveiled two all-new production
models, Lannia and Murano Hybrid, along
with two Nismo products, GT-R Nismo and
370Z Nismo, at Auto Shanghai 2015.
“These innovative vehicles represent the
start of an exciting new chapter in the story
of Nissan’s presence in, and commitment
to, China,” said Nissan President and CEO
Carlos Ghosn. “Nissan’s growth strategy in
China will continue to reflect our commitment
to use local engineering and manufacturing.
And we will maintain our support for China’s
efforts to promote more efficient and
sustainable transportation. On both of these
fronts, Lannia and Murano Hybrid will lead
the way forward.”
Building on Nissan’s longstanding success
in the sedan market, Lannia delivers a fresh,
distinctive personality that China’s young
generations embody. As the first product
developed and designed for the young
Chinese generations, especially those in
their 20s and 30s today who are seen as
energetic trendsetters, Lannia is a tangible
expression of the company’s commitment to
Evolved from the Friend-ME concept and
Lannia Concept which debuted in China
in 2013 and 2014, respectively, Lannia
design development primarily was led by
the Chinese talent from Nissan Design
China, who identify with the young Chinese
generation and were able to infuse the
global experience and capabilities of the
Nissan Global Design Center into the design.
Inspired by the smooth, muscular
movements of wild animals, Lannia has
distinctive external design features that
make it stand out from other conventional
sedans. An emotional geometric concept
guided the body sculpting which depicts
strong contrasts through the dynamic,
tensional, yet edgy surface. Lannia’s iconic
signatures, such as V-motion grille, Kick-
up C-pillar, floating roof and boomerang-
shaped LED lights, accentuate the latest
global design language of Nissan products.
Lannia styling speaks to the rising Chinese
generations who want to set themselves
apart as both edgy and sophisticated.
Inside the car, design teams created a
driver-centric cockpit to enhance the comfort
and overall experience of the person behind
the wheel. To address the generations
who rely on technology to stay connected
to their friends at all times, connectivity
was a key focus in Lannia’s development.
Lannia features integrated infotainment
technologies, including an advanced audio
system with smart-phone connectivity and
a 7-inch multimedia display screen. This
system was developed by Nissan’s Research
and Development team in China and will be
available exclusively in China.
Lannia also adds many advanced safety
features to give the driver enhanced control
and security. It is equipped with Nissan’s
new Safety Shield technologies and
engineered to achieve competitive levels of
fuel efficiency.
The model will be available this autumn
in China.
Murano Hybrid
This hybrid version of Nissan flagship
pioneering efforts to bring more sustainable
mobility options to China and to enhance
SUV offerings in the country.
Murano has the comfort and luxury for
which it’s earned numerous accolades
through the years. It offers bold and exciting
exterior design with energetic styling, as
well as an upscale, stimulating and spacious
interior. The new Murano adds performance
and efficiency from the hybrid system,
making it more valuable in its distinctive
character of innovation and high quality.
Murano Hybrid is equipped with the new
supercharged QR25DER gasoline engine
and an electric motor paired with a compact
Lithium-ion (Li-ion) battery efficiently
controlled by the Nissan Intelligent Dual
Clutch System (one motor/two clutch parallel
system) which assists a torque with good
response at low speed and a supercharger
that can generate a high output power with
excellent acceleration. It delivers a powerful
driving performance equivalent to V6-3.5L
engine and offer superior fuel economy
similar to the 2.0L engine.
The new Murano Hybrid will be on sale
this summer in China.
GT-R Nismo and 370Z Nismo
In addition to two new production models
for China, Nissan is pleased to bring vehicles
that embody Nissan’s motorsports heritage
to customers with GT-R Nismo and 370Z
Nismo, now available for sale.
Auto Shanghai 2015 will also showcase
a series of Nissan’s key technologies all
developed under the Safety Shield approach
and Pure Drive technology to illustrate
mobility solutions for the future.
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