Automotive Purchasing Weekly 18 January 2016 - page 7

Renault announces thirdconsecutive
year of salesgrowth
18 January 2016 | OEM
In 2015, Renault Group registrations increased by 3.3% and achieved a new record of
2,800,242 vehicles. In Europe, the Group registers another year of growth with market
share exceeding 10%.
In 2015, Groupe Renault’s PC+LCV
worldwide registrations saw a further rise
of 3.3% for a total of 2.8 million vehicles,
in a market that grew by 1.6%. This third
consecutive year of growth in registrations
allowed the Group to set a new sales record.
The Group’s worldwide market share now
stands at 3.2%. The Renault brand remains
the number one French brand in the world
and Dacia has set a new sales record.
The Group continues to benefit from the
momentum of the European automotive
market (+9.4%) and realised a 10.2% increase
in registrations to 1,613,499 vehicles, for a
market share of 10.1%. Renault is the leader
in the electric vehicle market here and, for
the 18th consecutive year, is the leader in
the LCV market.
Outside Europe, despite the economic
crises in Russia and Latin America, the
Group held steady and recorded market
share gains in the Africa, Middle East and
India and Eurasia regions.
Thierry Koskas, Groupe Renault Executive
Vice President, Sales and Marketing,
announced: “2015 marks another year
of increased sales by Groupe Renault
and we have beaten our previous sales
record. Despite economic conditions that
continue to vary from one region to another,
our growth is constant and validates the
geographic diversification strategy pursued
these past years.”
New products drive success in Europe
In Europe, Groupe Renault’s share of
the PC+LCV market rose to 10.1%, with
an increase in registrations of 10.2% for
1,613,499 vehicles. The Group increased
sales in all countries in the region, with
particularly strong performances in Spain
(+22.3%), the UK (+17.7%) and Italy (+18%),
with a record market share of 9.1%.
2015 marks another year of growth for the
Renault brand. This was the fastest-growing
brand in 2015. With 1,238,711 registrations
(+12.3%), the Group’s market share reached
7.8% as compared with 7.6% in 2014 and
7.4% in 2013. Clio remains leader of sales, all
segments combined.
In the PC market (+11.1% to 969,508
vehicles), Renault retained its leadership
position in the urban vehicle market
(segments A+B) thanks to the continuing
success of the Clio and of the Captur,
the leader in its segment with 194,703
registrations (23.7% of the segment).
Launches of 2015 drive strong customer
demand : 49,016 Kadjars have already been
sold and there were 20, 930 registrations
for the New Espace, representing three
times more than its previous version during
the same period in 2014.
In LCV, the Renault brand retained its
leadership position for the 18th consecutive
year, with 269,203 registrations (+16.9%),
and recorded a 0.7 point increase in market
10 years after its debut in Europe, the
Dacia brand recorded further growth in its
registrations in 2015 (+3.6%), and marked
record sales of 374,458.
Renault is the leader in the European
electric vehicle market. The Group’s sales
are growing fast (+49%) to 23,086 vehicles,
excluding Twizy. ZOE becomes leader in the
PC market with 18,453 registrations over the
year (+68%).
In France, Renault strengthened its
position as the leading automotive brand
and the Clio remained the most sold vehicle
in the market for the sixth consecutive year.
Clio, Captur, Twingo and Espace are leaders
in their respective market segments. The
Trafic, Master and Kangoo utility vehicles are
also each at the top of their segments. ZOE
held 60% of the electric PC market.
Mazdaset to relocateNorthAmerican
headquarters in2017
15 January 2016 | OEM
Mazda North American Operations (MNAO)
has spent the last three years bringing
all-new, upscale vehicles to the U.S. and
earning outstanding critical acclaim in the
Now, MNAO has shifted its focus
to improving the employee workplace
environment and expanding its facility
to accommodate continued growth and
prosperity. Effective February, 2017 MNAO
will continue its 30-year residency in Irvine,
California as it looks to move to an all-new
state-of-the-art facility at 200 Spectrum
Centre Drive, as a result of a 10-year lease.
“It is one thing to build outstanding
vehicles, but the people who work for
Mazda must also feel that their workspace
is as good as the cars we build,” said
Masahiro Moro, President and CEO, MNAO.
“Continued improvement of the work
environment will lead to a better experience
for our customers, and that is our ultimate
Mazda will occupy five floors of the 21-floor
building, totaling 102,000 square feet, with
exclusive naming rights on the top of the
building. Additionally, Mazda will occupy half
of the lobby, with vehicle displays allowing
for a premium first impression. The all-new
building will allow for a mobile, flexible and
technologically advanced work environment
for its employees.
Officially the tallest building in Orange
County, the 21-story vertical campus,
owned by Irvine Company, was designed
by world-renowned architect Pei Cobb
Freed and Partners, encompassing a total
of 426,000 square-feet. It features sleek,
modern architecture with unobscured
360-degree views. Every floor is graced
with 10-foot floor-to-ceiling glass allowing
abundant natural light, unobstructed views
of the outside, and an efficient floor plan
for maximum flexibility and growth. 200
Spectrum Centre was awarded ‘Designed
to Earn the ENERGY STAR’ recognition in
2015 and is expected to earn a Leadership
in Energy and Environmental Design (LEED)
Gold Certification upon completion.
Mazda became the occupant of its
current location at 7755 Irvine Centre Drive
in October of 1987. The current building
was constructed specifically for Mazda in a
then-developing city named Irvine, and the
five-story building would end up being the
first high rise development in the city. Mazda
relocated to Irvine from Compton, California
where it first established its North American
headquarters in 1970.
RecordEuropean full-year sales for Kia
15 January 2016 | OEM
Kia Motors Europe (KME) recorded its
best-ever full year sales in 2015, according
to the latest data from ACEA (European
Automobile Manufacturers’ Association),
selling 384,790 units in the year.
Kia’s full-year sales figures represent
year-on-year growth of 8.8%, increasing
from 353,719 units in 2014. The Korean
brand has now recorded rising sales every
year in Europe since 2008.
Kia Motors Europe had already achieved
sales of more than 200,000 in the first half
of 2015 for the first time in the company’s
In addition to this, Kia Motors UK continues
to hold the biggest market share in Europe,
as well as one of the top five worldwide. At
the end of 2015, KMUK achieved total sales
of 78,489 units, making up 20.4% of the total
European figure.
Michael Cole, Chief Operating Officer,
Kia Motors Europe, commented: “It’s been
another great year for Kia in Europe, and
it’s clear that our organic growth strategy is
paying off. European motorists are coming
to Kia each year in greater numbers, thanks
to our comprehensive model range which
offers outstanding design and top product
quality, sold through a dealer network which
boasts consistently high levels of customer
Cole added: “We have bold plans for
2016, a year which will see us introduce the
first of our next-generation low emissions
vehicles as part of a long-term plan to lower
our fleet emissions and further reduce the
environmental impact of our product line-
up. These new models will play an important
role in our plan for further sustainable growth
across Europe.”
The Kia Sportage compact SUV – the
brand’s bestselling model in Europe –
continued to post record sales throughout
2015, enjoying the best-ever 12-month
period in the model’s history in the region.
Sales of the Sportage, which is due to be
replaced by the fourth-generation Sportage
early in 2016, rose by 8.0% to 105,317 units in
2015 – the first time Kia Motors Europe has
sold more than 100,000 Sportage models in
a year. The Kia Sportage is manufactured at
the company’s production facility in Žilina,
The Kia Sorento SUV also proved
increasingly popular with European buyers,
with 14,183 sold in 2015, more than any other
year in which the Sorento has been on sale.
The hotly-contested A- and B-segments
also proved important for Kia’s sales growth
throughout 2015, with recent upgrades to
the Kia Picanto, Rio and Venga resulting in
strong sales growth throughout the year.
Sales of the Picanto rose by 5.1% (53,717
units), while the B-segment Rio (64,175 units,
+9.3%) and European-manufactured Venga
(28,489 units, +11.5%) each enjoyed their
best-ever annual sales.
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