Automotive Purchasing Weekly 16 November 2015 - page 12

JeepWrangler RedRock tohave life
11 November 2015 | OEM
Mopar and Jeep have begun ‘phase two’
for the Jeep Wrangler Red Rock Concept,
unveiled at the Specialty Equipment Market
Association (SEMA) show earlier this month
in Las Vegas.
Next stop for the new Wrangler concept is
the annual FCA US Moab Easter Jeep Safari
in Moab, Utah, where it will take centre
stage as a special tribute to the Red Rock
4-Wheelers off-roading club in celebration
of 50 years for this iconic Jeep and Mopar
rite of spring.
Based on the Wrangler Unlimited Hard
Rock edition, Mopar and Jeep push the
capability bar even higher on the Wrangler
Red Rock Concept with next-generation
Dana 44 solid front and rear axles, an
awesome power dome vented hood, new
premium off-road rock rails, beefy front and
rear red tow hooks, a two-inch lift kit and
rugged 35-inch BFG K02 all-terrain tyres.
Commemorative Red Rock badging on the
exterior is continued inside on the Amaretto
Brown Katzkin leather seats with silver
accented stitching.
If all this has you ‘seeing Red’ and lovin’
it, the Jeep brand has some great news. Fifty
special-edition Red Rock models, featuring
some of the same content on the Concept
version, will be produced in 2016, with pre-
orders available early in the year. And select
items showcased on the Concept will be
available as aftermarket parts from Mopar.
Toyota tobuildRAV4s inCambridge,
10 November 2015 | OEM
Toyota will produce RAV4 vehicles in its Cambridge North Assembly plant starting in 2019.
With Lexus RX in Cambridge, and Toyota RAV4 in Woodstock and Cambridge, Toyota
Canada (TMMC) will become a North American hub for SUVs.
The company also announced that it will
be adding hybrid RAV4 production.
“The RAV4 and the RAV4 hybrid are great
products for TMMC,” commented Toyota
Motor North America Chief Executive Officer
Jim Lentz. “RAV4 is a leader in the fastest
growing segment of the North American
auto industry. We forecast that the segment
will continue to demonstrate strong growth
with the RAV4 being a major player.”
Lentz also explained that “producing
additional RAV4s, a more upscale, more
complex, higher content vehicle, fits well
with TMMC’s well-earned reputation for
To accommodate the change, the
Cambridge North Plant will receive
significant new investment, including
the introduction of Toyota’s New Global
Architecture (TNGA). TNGA is an innovative,
integrated approach to developing and
building vehicles, involving new production
equipment and new processes.
TMMC President, Brian Krinock explained
that: “with a new platform and the latest
technology, TMMC will have the flexibility
to respond to the evolving needs of the
automotive marketplace.” He also said
that “bringing TNGA to Canada will propel
us to the next generation of automotive
manufacturing and provide the basis for our
longstanding commitment to employment
stability.” Krinock also observed that: “when
we implement this project in 2019, we will
have been making vehicles in Canada for
thirty years. This investment will revitalise
our plant and create the foundation for our
future success.”
Ford targetsprofitablegrowth inMiddleEast
10 November 2015 | OEM
Ford plans to accelerate new vehicle
introductions in Middle East and Africa,
leveraging the company’s One Ford global
portfolio and targeting opportunities for
growth in the car, utility and truck segments.
Speaking on the eve of the Dubai
International Motor Show, Ford said it plans
to launch at least 30 new vehicles by 2020
in Middle East and Africa as part of a new
regional strategy. Ford’s product push
will start quickly with eight new vehicles
throughout Middle East and Africa by the
end of next year, including the following that
will be shown at the Dubai show:
The Ford GT super sports car, which is
making its regional debut in Dubai this
The new Shelby GT350 Mustang. The
Middle East is one of the biggest Mustang
markets outside of North America
The new 2016 Ford Edge SUV that
launches next year in MEA
The new 2016 Ford Explorer SUV, which is
launching this month in the Middle East
The new 2016 Ford Ranger pickup, which
is Ford’s best-selling vehicle in MEA and
produced in Silverton, South Africa
The new 2016 Ford Figo compact car,
which is currently launching in MEA.
“Middle East & Africa is one of the world’s
most exciting and growing vehicle markets
and we are moving very quickly to expand
our range with exciting cars, utilities and
trucks,” said Jim Farley, Ford Executive Vice
President, Europe, Middle East and Africa.
“We are passionate about meeting the
diverse wants and needs of the customers
in this region – and that’s how we are going
to profitably grow in 2016 and beyond.”
Throughout its broad range of vehicles,
Ford has introduced a number of innovative
systems and technologies in its vehicles
designed to keep drivers and passengers
safer on the road. These include Inflatable
Rear Seat Belts, Ford SYNC connectivity
and infotainment system and MyKey, which
helps parents encourage teens to drive
more responsibly by managing features like
maximum speed and radio volume.
Other newly-launched technologies are
designed to assist the driver in maintaining
control of the vehicle and avoiding crashes.
These include Roll Stability Control, Lane
Departure Warning, Adaptive Cruise Control
with Collision Warning and Blind Spot
Information System (BLIS) with Cross-Traffic
The product and technology acceleration
comes two years after Ford announced the
formation of its Middle East and Africa region
at the Dubai Motor Show in November 2013.
Since then, Ford has consolidated the sub-
regions of Middle East, North Africa, Sub-
Saharan Africa and South Africa, into a
single business unit.
As part of its long-term strategy, Ford
MEA is strengthening every aspect of its
business, including:
Opening 35 new dealerships in the next
two years
Improving customer experiences
Further tailoring global vehicles to the
needs of MEA markets
Improving its distribution strength and
Identifying efficient sourcing opportunities
for global and regional production
Building and developing its regional
Building and developing its vehicle
finance operation
Improving cost of ownership and spare
parts availability throughout the region
“It’s an incredibly exciting time for Ford in
this growing region,” said Jim Benintende,
President of Ford Middle East and Africa.
“We are committed to serving customers in
this region with the very best of Ford, and
this will drive growth and profitability.”
The total Middle East and Africa car
market is expected to grow 40% by the end
of the decade to 5.5 million vehicles. Ford
said it expects its sales in Middle East and
Africa to outpace industry growth.
“Middle East and Africa spans 67 markets
from Saudi Arabia to South Africa, and from
Nigeria to Kenya, so customer tastes are as
diverse as our markets,” Benintende said.
“Thanks to our One Ford plan, we can offer
vehicles and technology that customers
want and value, tailored to the needs of our
Since the creation of its MEA region
in 2014, the company has expanded its
business throughout the region, including:
Executive Chairman Bill Ford helping
inaugurate Ford’s MEA region with the
50th anniversary Mustang reveal on top
of Dubai’s Burj Khalifa, the world’s tallest
Opening sales and purchasing offices in
Morocco to expand in North Africa
Announcing assembly this year of the
Ford Ranger in Nigeria
Opening 25 new dealerships in MEA
More than quadrupling the staff in its
Dubai headquarters, with more growth to
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