Automotive Purchasing Weekly 7 December 2015 - page 6

Green light forMissionE
4 December 2015 | OEM
The first 100% electrically powered Porsche is on its way. The supervisory board of Porsche
AG has given the green light for the Mission E project, confirming a new chapter for the
In the words of Dr. Oliver Blume,
Chairman of the Executive Board, Porsche
is “beginning a new chapter in the history
of the sports car.” The vehicle is due to be
launched at the end of the decade.
With the Mission E project, Porsche is
continuing to back sustainable growth. In
Stuttgart-Zuffenhausen alone, more than
1,000 new jobs are being created. The
company will be investing around €700
million in its main site there. Over the next few
years, a new paint shop and a new assembly
plant will be built. The existing engine factory
is also being expanded for the production
of electric motors. In addition, the existing
body shop is being enlarged. On top of that
come other areas in which the company will
be investing in this context, such as in the
Weissach development centre.
The Mission E concept car celebrated its
premiere at the Frankfurt International Motor
Show (IAA) in September. Visitors were
gripped above all by its highly emotional
design. Living up to the buzzword of
‘E-Performance’, the technological trailblazer
combines outstanding driving performance
with trendsetting day-to-day practicality.
The four-door car with four individual seats
has a system power output of over 600
hp (440 kW). The vehicle will thus achieve
both acceleration of 0 to 100 km/h in under
3.5 seconds and a range of more than 500
kilometres. Charged via an 800-volt charger
unit specially developed for the car, which
is twice as powerful as today’s quick-charge
systems, the lithium-ion batteries integrated
within the vehicle floor have enough power
again for 80 percent of the range after just
15 minutes. The vehicle can optionally be
‘refuelled’ wirelessly by induction via a coil
set into the garage floor.
Dr. Wolfgang Porsche, Chairman of the
Supervisory Board of Porsche AG: “With
Mission E, we are making a clear statement
about the future of the brand. Even in a
greatly changing motoring world, Porsche
will maintain its front-row position with this
fascinating sports car.”
Chairman of the Porsche Executive Board,
Dr. Oliver Blume said: “We are resolutely
taking on the challenge of electric mobility.
Evenwith solely battery-powered sports cars,
Porsche is remaining true to its philosophy
and offering our customers the sportiest and
technologically most sophisticated model in
this market segment.” Blume added that the
E Mission project underlines the importance
of Stuttgart-Zuffenhausen as a production
site, of Baden-Württemberg as a centre
of technology and of the whole German
automotive industry.
Uwe Hück, Chairman of the Central
Works Council and Deputy Chairman of
the Porsche Supervisory Board: “A day to
celebrate! Yes, we did it! We brought Mission
E to Zuffenhausen and Weissach where
the future has tradition. The workers’ side
made the employer’s side an offer that they
couldn’t refuse. This heralds the dawn of
a new age in Zuffenhausen and Weissach.
Digitalisation will be growing up with us.
And Factory 4.0 will be a major challenge
for the workforce, trade union and employer.
We will be taking new approaches but not
giving up on the social aspects. With today’s
decision, Porsche is driving flat out with no
speed restrictions into the automotive and
industrial future.”
growth inNovemberwith
salesandshare increases in
all sectors
4 December 2015 | OEM
UK market leader Ford increased sales and share and exceeded market growth across all
sectors in November as it reinforced its lead in total vehicle, car and commercial vehicle
Ford commercial vehicle (CV) sales were
at the highest level since 1986 and more
than double those of its nearest rival.
According to the official November
sales figures from the Society of Motor
Manufacturers and Traders (SMMT):
Ford is the UK market leader in total
vehicle, car and CV sales
Ford total vehicle sales up 15.9% against
5.3% UK market growth
Fiesta is UK best-seller; Transit Custom
first in CV and fifth in total vehicle charts
Transit range is second in UK total vehicle
Ford has five models in the UK Top 20 –
Fiesta (1st), Focus (3rd), Transit Custom
(5th), Kuga (15th) and Transit (18th)
Andy Barratt, Ford of Britain Chairman and
Managing Director, said: “The UK market’s
robust growth was evident across all sectors
in November, and it is particularly rewarding
to see Ford’s strengthening its leadership
position by a significant margin.
“This is the benefit of ongoing investment
in exciting products and industry-leading
technologies, both in cars and CVs. Our
latest newcomers, including C-MAX, S-MAX,
Galaxy, Mustang and Mondeo Vignale, will
boost our sales momentum even more.”
The official figures released by the SMMT
show that total car sales in November
were up 3.8% to 178,876 units, compared
with November 2014. Ford car sales were
up 12.7% at 21,597. For the year to date
(end November) total UK car sales were
2,453,426, up 6.2% compared with the same
period in 2014. Ford car sales for this period
were 312,006, some 63,070 registrations
ahead of its nearest rival.
Ford is also the clear leader in retail car
sales, which most accurately reflect the
preferences of private buyers. At 10.5%,
Ford’s November retail car sales share was
two percentage points ahead of its nearest
rival, and for the year to date, Ford’s retail
car sales share was 12.2%, a lead of 4.2
percentage points.
The Ford Fiesta notched up 7,826 sales
in November and with total registrations of
124,457 for the year to date, the Fiesta is
the UK best seller by a significant margin –
39,294 sales and 1.6 percentage points of
market share ahead of its nearest competitor.
Ford Kuga sales are at the highest level
since it was launched with three times as
many sold compared with five years ago.
Kuga registrations in November were 2,544,
up 63.2%, compared with November 2014,
and sales for the year to date of 30,492 are
up 35.2%, compared with the same period
in 2014.
UK commercial vehicle sales in November
were up 15.2% at 33,843, compared with
November 2014. At 9,014, total sales of
Ford CVs were up 23.7%, compared with
November 2014. For the year to date total
UK CV sales were up 16.2% at 394,011,
compared with the same period in 2014.
Total sales of Ford CVs for the year to date
were up 22.4% at 98,191, compared with
Ford light commercials sales for
November were up from 1,614 to 1,963 and
share up from 22% to 31%, compared with
November 2014. For the year to date Ford
LCV sales were up from 16,203 to 21,502,
compared with the same period in 2014.
Ford medium commercials sales for
November were up from 5,673 to 7,051 and
share up from 29% to 30.1%, compared with
November 2014. For the year to date Ford
MCV sales were up from 63,989 to 76,689,
compared with the same period in 2014.
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