Automotive Purchasing Weekly 7 December 2015 - page 10

AmericanHonda reports
November car and
2 December 2015 | OEM
American Honda has reported November sales of 115,441 Honda and Acura vehicles, a
decrease of 5.2% in a month with two fewer selling days and one less weekend vs. a record-
setting November 2014.
Honda Division sold 103,197 units, with
car sales reaching 53,900 and truck sales
totaling 49,297 for the month. Acura sales
totaled 12,244, with sedan sales of 4,461 and
trucks reaching 7,783 units in November.
Strong sales of the all-new Pilot and
core Honda models kept Honda on track
for an all-time annual sales record, with the
Accord, Civic and CR-V on course to reach
a combined one million units in sales for the
third consecutive year.
Pilot sales climbed strongly, rising 19% on
sales of 10,975 units putting the all-new
Pilot on the verge of its best sales year
since 2006
Civic posted an 8.6% November increase
on sales of 25,050 units, even as the
production ramp up of the 2016 Civic
Sedan continues at Honda plants in North
Accord posted a November increase of
1.2% to 25,566 units, boosting YTD 2015
sales to 320,501 units
CR-V continued on pace as the industry’s
best-selling SUV, with sales of 25,931
units in November pushing its 2015 total
over the 300,000-unit mark for the third
consecutive year.
“It is incredibly gratifying to see our
customers embrace the all-new Pilot
and Civic,” said Jeff Conrad, Senior Vice
President and General Manager of the
Honda Division. “We are going to race to the
finish in the effort to earn a record number of
new customers this year.”
Acura truck sales remain on pace for a
record year with combined sales of MDX and
RDX approaching the 100,000-unit mark for
2015, while Acura sedan sales are up more
than 20% in 2015, topping 60,000 units for
the first time since 2013.
Acura’s athletic RDX set a new November
record, climbing 7.4% on sales of 3,691
TLX sales of 43,572 units through the first
11 months of 2015 has now nearly tripled
the 2014 combined sales total of the TLX
and the outgoing TL and TSX models it
“With the Acura brand on track for our
fifth consecutive year of increased sales
and our best annual sales total since 2007
we continue to build strong momentum
toward next year’s celebration of Acura’s
30th anniversary,” said Jon Ikeda, Vice
President and General Manager of the Acura
division. “We also recognise and embrace
the challenges of an ultra-competitive luxury
market as we sharpen our portfolio with
products like the technologically advanced
NSX and continue to build the brand with
highly desirable vehicles throughout the
YamahaMotor revsupsecurityand
2 December 2015 | OEM
Yamaha has chosen Verizon to support
two of its critical Information Technology
programmes for 2016 and beyond. Verizon’s
is helping the company to better manage
security risks and help to improve online
customer experience.
Founded in 1955, Yamaha Motor is
headquartered in Shizuoka, Japan and has
more than 50,000 employees across 200
countries around the globe. The threat of
cybercrime is a growing cause for concern
for Japan multinationals with a growing
number of high-profile data breaches in
recent months. Recent statistics from the
Japanese National Police Agency indicate a
40% rise in cybercrime from 2014.
Ongoing security reinforcement across
Yamaha Motor’s global operations
Through Verizon’s Rapid Response
Retainer, Yamaha Motor will have direct
access to Verizon’s security assets, including
digital forensics and computer incident
response expertise with specific response
times and strong Service Level Agreements
(SLAs). Additionally, the retainer will also help
enable Yamaha Motor’s Computer Security
Incident Response Team (CSIRT) to further
reinforce its global security capabilities.
Senior Supervisor of Yamaha Motor’s
Process and IT Division, Taku Harako said:
“We have always implemented stringent
internal and external security measures to
safeguard our customers’ data and network
against cybercriminals. However, with the
increased frequency and sophistication of
cybercrime, there was a need to enhance
our existing security measures. By creating
an internal CSIRT, we are also able to further
minimise the risks from any potential data
breach and ensure ‘business as usual’ as
quickly as possible. We chose to work with
Verizon due to their global incident response
Managing Director of Verizon’s RISK
Team, Bryan Sartin said: “The rapid response
retainer improves customers’ ability to
reliably recognize and react to cyberattacks
in the future. If a customer is unfortunate
enough to suffer a breach, our experts can
come in at a moment’s notice, analyse the
breach and its origins and develop solutions
to prevent it from happening again.
The need for speed
Yamaha Motor has also chosen Verizon’s
Content Delivery Network (CDN), powered
by Verizon Digital Media Services, to
improve its online customer experience.
Verizon CDN will enable Yamaha Motor to
quickly and securely deliver high-quality
content to online users in select geographic
locations. Verizon Digital Media Services
brings together the essential elements that
make an exceptional content experience
possible. The next-generation platform
integrates a world-class CDN and a one-of-
a-kind video streaming solution to transform
content into world-class experiences on
every screen, everywhere. Manager of
Yamaha Motor’s Process and IT Division,
Tetsu Inagaki said: “While online content is
constantly evolving, becoming richer and
more dynamic, online consumers continue to
expect a consistent experience. We operate
131 websites globally and a robust CDN is a
necessity regardless of location. We chose
to work with Verizon because they were
able to demonstrate significant performance
improvements in the East Asia region.”
Verizon has added more than 20 new
points of presence (POPs) to its CDN since
January, including in Batam, Helsinki,
Jakarta, Kaohsiung, Melbourne, Milan, Sao
Paulo, Stockholm, Vienna and Warsaw,
as well as additional POPs in many cities
already served, including London, Madrid,
Paris and Amsterdam.
Mazda reportsbestNovember sales
since 1994with7% increase
2 December 2015 | OEM
Mazda North American Operations (MNAO)
has reported November U.S. sales of 22,732
vehicles, representing an increase of 7%
versus last year. Year-to-date, Mazda has
sold 289,890 vehicles, a 3.2% increase
compared with last year.
Mazda CX-5 had its best November ever
with 8,756 vehicles sold. YOY sales up 21.3%
(7,220 vehicles sold in November 2014).
In its third full month of sales, Mazda’s
new CX-3 sold 1,323 vehicles.
The new 2016 MX-5 Miata continued its
hot streak heading into the cold months with
732 vehicles sold, an increase of 226.8%
YOY. This represents MX-5’s best November
sales since 2006 (995 MX-5s sold in
November 2006).
As the company’s sixth-generation of
vehicle sales grow so does SKYACTIV
TECHNOLOGY. Mazda’s no-compromise
solution to driving performance and fuel
efficiency has proven to be an affordable
and beneficial solution for consumers. In
November 2015, 92.3% of Mazdas sold were
Mazda reported Certified Pre-Owned
(CPO) October sales of 2,631 vehicles, down
26.8% YOY.
Mazda Motor de Mexico (MMdM)
reported November sales of 5,041 vehicles,
up 18% versus last year, making it the best
November in MMdM history and the 34th
consecutive month of YOY growth. Year-to-
date sales for MMdM are up 37% with 49,174
vehicles sold.
Mazda North American Operations is
headquartered in Irvine, California, and
oversees the sales, marketing, parts and
customer service support of Mazda vehicles
in the U.S. and Mexico through nearly 700
dealers. Operations in Mexico are managed
by Mazda Motor de Mexico in Mexico City.
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