The Pininfarina legacy spans more than 90 years at the forefront of innovative automotive design, and more recently an expansion into the field of architecture. After decades of working with top brands such as Ferrari, Alfa Romeo and Peugeot – including a renovation of the Eurostar fleet operating between London and Paris – Pininfarina has an unrivalled heritage in the transport and automotive sectors. Its world-famous, revolutionary designs will ensure that Britishvolt’s gigaplant is both fit for purpose, and an elegant representation of the future of the UK’s automotive industry.
As an Italian studio working globally, the firm prides itself on always incorporating local culture and community needs within the creation of its spaces, to ensure the maximum positive impact on mental and physical well-being – with sustainability at the top of the agenda. Pininfarina has always been at the forefront of electric mobility, beginning in 1978 with the Ecos automotive prototype. While creating new paradigms of eco-sustainable, and zero emission mobility, the Turin-based design house is still fully committed to a significant number of electric propulsion solutions in various segments of the mobility ecosystem. The priority for Britishvolt was to partner with a company with expertise in this field, that could design a facility that is both sensitive to its surroundings, as well as open and welcoming to the local residents.
Orral Nadjari, CEO and Founder at Britishvolt comments: “We are honoured to collaborate with world-renowned design powerhouse Pininfarina, to create our landmark gigaplant. At Britishvolt, we believe in prioritising an innovative design to match the future quality of our lithium ion cells. With Pininfarina bringing the full force of its elegance and heritage in automotive design to architecture, we believe we can accomplish this desire.”
Orral Nadjari continues: “Britishvolt’s aim to become the world’s first zero carbon battery manufacturer aligns perfectly with Pininfarina’s expertise in creating green, high tech and innovative environments. With carefully selected sustainable materials that take into account the entire building’s life cycle, Pininfarina’s appreciation of social impact is what drew us to this partnership. Their balance between pioneering design and understanding of local culture, is one Britishvolt is proud to take forward.”
Silvio Pietro Angori, CEO at Pininfarina, adds: “We are proud to collaborate with Britishvolt on such an ambitious project, thus contributing towards creating the UK’s largest battery manufacturing facility, and advancing the evolution of e-mobility. Our focus has always been on combining timeless design with social and environmental sustainability, both in automotive design and architecture. Sustainable design is no longer an option to consider down the line, it’s a necessary commitment to create social and economic value for future generations.”
Giovanni de Niederhäusern, Senior Vice President of Architecture at Pininfarina, says: “2020 marks the 90th anniversary of Pininfarina. Over the years, we have been able to draw on the expertise gained in the automotive world and apply this to architecture, starting from Design for Manufacture and Assembly (DFMA) methodologies for off-site construction, up to the use of Building Information Modelling (BIM) to evaluate and improve the building’s life-cycle performance.”
Orral Nadjari concludes: “We are aware of the significant impact our 2.7 million square feet gigaplant will have on the region’s landscape. Interacting with the local community will be a priority for us, and we will ensure that a regular dialogue with the residents and businesses of Bro Tathan takes place. We want this structure to stand as a beautiful testament to the local culture, our greener future, and the country’s world-class expertise in battery research and development – which will only continue to grow.”
Wexler will be responsible for creating, executing and sustaining overall corporate strategies, including identifying future growth opportunities and driving innovation throughout the company. Wexler will report to GM Chairman and CEO Mary Barra.
“Alan brings a proven track record and decades of experience leading a culture of innovation and customer-driven technology solutions,” said Barra. “With Alan’s background, he is well positioned to help accelerate our transformation by challenging the status quo, disrupting the business and executing strategies that will lead to future growth.”
The newly created Innovation and Growth organisation will bring together several teams within the company focused on innovation and future growth opportunities, including Global Connected Services, Data and Customer Insights, and Innovation and Strategy teams.
Wexler joined Sapient in 1998. Throughout his career at Sapient/Publicis Sapient, Wexler held key management and senior leadership positions in various technology and communications areas. Prior to joining Sapient, Wexler led a management and technology consulting firm from 1987 to 1998.
The acquisition of this sector leader in re-use parts (Reuse) aims to complete PSA Aftermarket's conquest strategy in the circular economy, underpinned by a target of tripling turnover by 2023. As part of this friendly takeover, the management of Amanhã global, recognized for its competence and ofparts expertise, will be fully maintained in its functions.
Amanhã Global, which joins the ecosystem of PSA Aftermarket, is a company of Portuguese origin, based in Porto and specialised in the reuse. Its existing market base is global with business activities firmly deployed in fifteen countries with both to B2B and B2C clients. Rapid developments are expected thanks to the combination of Amanhã Global’s recognised expertise and the strength of PSA Aftermarket’s customer base, which has more than 100,000 points of contact worldwide. Synergies will also be sought systemically with the various entities making up the PSA Aftermarket ecosystem.
This acquisition completes the existing system of PSA Aftermarket in the area of re-use parts (Reuse), which is one of the three pillars of the circular economy alongside repair (Repair) and re-manufacturing (Reman), the “3R” of this booming economy.
A partnership agreement was signed in January 2019 with INDRA, the French leader in re-employment.
These two highly complementary systems thus provide PSA Aftermarket with market coverage and benchmark expertise at the international level. This acquisition fuels the ambition that PSA Aftermarket has set itself to triple its turnover in the circular economy between 2018 and 2023.
The acquisition of Amanhã Global is part of the change in the business model of PSA Aftermarket, the aim of which is more than ever to meet the expectations of all after-sales customers worldwide, regardless of their purchasing power, make or age of their vehicle. With this takeover of a leading operator in the circular economy, PSA Aftermarket intends to be able to supply automotive spare parts for all budgets, in all global markets.
This approach will also actively contribute to reducing the environmental footprint of PSA Aftermarket and Groupe PSA, as reuse parts achieve a 100% reduction of raw material used when compared to the manufacture of new parts.
Christophe Musy, Senior Vice President PSA Aftermarket, said: "Our strategy is to meet the expectations of all after-sales customers worldwide, regardless of their purchasing power, the brand and the age of their vehicle. This investment allows us to enter the heart of the reuse parts value chain, which is one of the 3 pillars of the circular economy offer. It thus reinforces our global offensive aiming to be a leader both in standard exchange (Reman), repair (Repair), and re-use (Reuse), in order to be able to respond in a relevant manner and all over the world to customers concerned about '' an economical and responsible alternative offer. Groupe PSA is firmly committed to reducing its carbon footprint, right down to vehicle maintenance. "
Manuel Araújo Monteiro and Luis Sousa Vieira, Managing Directors of Amanhã Global said: “B-Parts is the European leader in used car parts. The acquisition by PSA is a win-win agreement that will allow us to change dimension: for PSA by being the first manufacturer to take a position on a market for used parts and for B-Parts, a unique opportunity to access the network of PSA clients. This agreement promotes the B-Parts model and will allow us to accelerate our development in geographic areas other than the European market. This is our common target for the next few years."