Weekly News Review | 15 May 2017 | Automotive Purchasing and Supply Chain Automotive Purchasing and Supply Chain

Talking Point

The one-millionth Porsche 911 celebrates half a century of success

Porsche has done it. Arguably the most iconic sports car of all time, the 1,000,000th Porsche 911 has rolled off the production line in the company’s Zuffenhausen facility. The milestone car pays homage to the original 911 of 1963, through a beautiful Irish Green 991 Carrera S. It is powered by a 414 bhp turbocharged engine with a 4.2 second 0-60 time. Do we all want one? Yes. can we have it? No. The automaker has announced that it will keep the sports car at the Porsche Museum in Stuttgart, following its world tour to the UK, America, China and, of course, the Nurburgring in Germany.

Porsche’s halo sportscar has enjoyed a successful 54 years at the top, dominating the European market with no real competition, until the recent arrival of the Ford Mustang. The 911 has success written all over it, not just on the track, claiming over 15,000 wins in many competitions, and is also a familiar sight on public roads across the globe. Porsche says that 70% of all 911s ever built are still active on roads today, an incredible achievement from the premium sports car - you couldn’t say that about many other competitors.

Not many people will argue with you if you said the 911 is a beautiful car. However, they may moan about Porsche’s lack of interest in changing the design over half a decade of production. To me, Porsche has been one of the few automotive companies which has stuck to a winning formula, and I do not see it changing this anytime soon. Too many automakers have broken suit whilst chasing progressive styling, but Porsche has achieved a timeless design with the 911.

So, what’s next for the 911? Well, there is no doubt in anyone’s mind that Porsche will continue to produce the iconic sports car for years to come, but the Stuttgart automaker will certainly be looking at how it can make the transition into an electrified and or hybrid powertrain in the near future. This is evident when you look at the reveal of the Porsche Mission E, which will certainly lend a hand to an EV 911 in the long run. Whatever happens, I am sure that Porsche will continue to see success over the next 50 years.

Alex K

Alex Kreetzer

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