Polestar 1 makes European debut at Geneva Motor Show

Polestar 1 makes European debut at Geneva Motor Show

Polestar, the new electric performance brand, has introduced the Polestar 1 to the public for the first time at the Geneva Motor Show. The European debut follows its global media reveal in Shanghai, China, in late 2017.

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"This is the public launch of the new Polestar 1, and our new electric performance brand. Electromobility is the main focus of today's automotive industry, and Polestar is at the centre of this development, introducing world-class electrified cars and ground-breaking, customer-focussed services and offers," said Thomas Ingenlath, Chief Executive Officer of Polestar.

"To date, we have received interest from over 6,000 potential customers wanting the Polestar 1 – a number which began gathering momentum from the moment the car was revealed. With our current plans to produce 500 cars per year, it's possible that we have exceeded our production potential in these early stages. This positive reception to Polestar 1 really encourages us that our 'Pure, Progressive, Performance' brand proposition resonates very well with customers."

Polestar will open pre-orders for the Polestar 1 at 08:00 CET on March 13 2018 with a request to the list of potential customers to pay a fully-refundable deposit of €2,500. Pre-orders will open in the six initial launch markets announced in January, including China, the United States, Sweden, Germany, Norway and the Netherlands. An additional 12 new markets for Polestar 1 have been added and will open for pre-orders simultaneously, including Switzerland, the UK, Belgium, Finland, France, Poland, Austria, Spain, Italy, Denmark, Portugal and Canada.

"We will open pre-ordering of the Polestar 1 to eighteen markets which covers around 95 per cent of the geographical interest from potential Polestar 1 customers," continued Thomas Ingenlath. "The deposit acts as a placeholder in the Polestar 1 queue and we are excited to see how the initial response translates into pre-orders."

The Polestar consumer experience is based on a new subscription model, where customers will be able to subscribe to their Polestar car for two or three years. Linked to a host of connected and on-demand benefits like pick-up and delivery servicing, the no-deposit, all-inclusive subscription model has been designed to take the traditional hassle out of vehicle ownership with one monthly fee that includes sundries like insurance and maintenance, and allows the customer to focus on the enjoyment of driving. Customers will also be able to purchase the Polestar 1 outright if desired.

The Geneva Motor Show also marks the start of a world tour for the Polestar 1. Other regional reveal events are planned in China, the United States and elsewhere in Europe, which will allow customers, potential subscribers and brand fans to see the new Polestar 1 in key markets in the build up to the start of production in mid-2019. Development at the new Polestar Production Centre in Chengdu, China, is progressing with suitable pace. Having broken ground in November 2017, construction is on track for tooling installation and pre-production to begin as planned towards the end of 2018.

"The beautiful new Polestar Production Centre in Chengdu will become our manufacturing hub and the centre of Polestar manufacturing operations," said Jonathan Goodman, Chief Operations Officer of Polestar. "With its Scandinavian design principles, expertly executed by Snøhetta of Norway, and its roots quite literally set in one of our main markets, the Polestar Production Centre not only serves as the birthplace of all Polestar 1 cars, but also a brand experience facility with a dedicated test track and other client-focused facilities which contribute to the world-class Polestar customer experience."

The Polestar 1 is an Electric Performance Hybrid 2+2 GT coupé which produces 600 horsepower and 1,000 Nm of torque, as well as 150 km of pure electric driving range – the longest of any hybrid car in the world.

The Electric Performance Hybrid powertrain features an internal combustion engine powering the front wheels, while a double electric rear axle drive system powers the rear wheels from a total of 34 kWh of battery power. In combination, the Polestar 1 is an electric vehicle with the benefits of an internal combustion engine to supplement the electric drive over long distances when required.

Toyota unveils third-generation Auris in Geneva

Toyota unveils third-generation Auris in Geneva

The new, third-generation Toyota Auris makes its world debut at the 2018 Geneva Motor Show, sporting a more dynamic design and offering the option of a brand new 2.0-litre full hybrid electric system.

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Toyota has always prided itself on listening to its customers and responding to their feedback. In particular, after 20 years of hybrid leadership and more than 11 million global sales, including more than 1.5 million hybrid vehicles in Europe, the company has been keen to learn from them how it can further improve its technology and make it more attractive to more people.

This experience has helped prompt Toyota to offer its core models with a choice of two hybrid electric powertrains: one providing the traditional benefits of fuel efficiency and a relaxing drive; the second building on these strengths with greater power and more dynamic driving characteristics.

As announced by Toyota Motor Europe on February 28, Toyota Manufacturing UK's Burnaston plant will be the exclusive centre for European new Auris production, with TMUK's Deeside factory supplying the majority of engines for the model. This announcement follows the investment of £240 million ($333 million) at Burnaston to prepare and equip the plant for Toyota New Global Architecture (TNGA) manufacturing.

In 2010, the first generation Auris became the first high-volume, core Toyota model in Europe to benefit from hybrid drive; now it will be the first core model in the region to offer a choice of hybrid electric powertrains.

The current Auris powertrain line-up consists of five conventional engines and one hybrid powertrain. However, reflecting the brand's continued focus on hybrid technology, the new Auris will offer customers just one conventional engine – a 1.2-litre turbo petrol unit – and a choice of 120 bhp, 1.8-litre or 177 bhp, 2.0-litre hybrid electric powertrains.

The 1.8-litre system fulfils all the requirements that customers have come to expect from a Toyota full hybrid electric powertrain: silent, intuitive, responsive and self-sufficient EV technology with low cost of ownership, no need for plug-in recharging, excellent fuel economy, low CO2 emissions, and up to 50% all-electric driving in everyday commuting.

The 2.0-litre system maintains these benefits and takes full advantage of the added ride comfort, stability, handling and driving enjoyment inherent in the new Auris's Toyota New Global Architecture (TNGA) platform. It will offer drivers an 'energised drive,' with more power and steering wheel-mounted shift paddles for a more dynamic, engaging driving experience.

All-new Lexus UX Crossover makes its world debut in Geneva

All-new Lexus UX Crossover makes its world debut in Geneva

Making its world debut at the 2018 Geneva Motor Show, the UX introduces a bold new design, ultra-efficient new powertrains and innovative luxury features.

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Following recent launches of its stunning new LC flagship coupe, LS flagship sedan and three-row RX luxury utility vehicle, Lexus is opening a new gateway into the brand with the UX, its first-ever compact luxury crossover.

Making its world debut at the 2018 Geneva Motor Show, the UX introduces a bold new design, ultra-efficient new powertrains and innovative luxury features.

"The first-ever Lexus UX is designed for the modern urban explorer seeking a fresh, contemporary and dynamic take on luxury driving," said Chika Kako, executive vice president of Lexus International and chief engineer of the UX. "We designed the UX to appeal to buyers in their 30s who seek not only what is new and exciting, but what is also relevant to their lifestyles."

The UX is the first Lexus to use the brand's GA-C (Global Architecture – Compact) platform. The super-rigid structure and low centre of gravity help the UX deliver exemplary handling agility and ride comfort, along with a distinctive driving personality.

The 2019 Lexus UX will be available in two versions: the UX 200 introduces a new 2.0-litre, four-cylinder engine coupled with a new Direct-Shift continuously variable transmission (CVT), while the UX 250h pairs the same 2.0-litre petrol engine with a new fourth generation hybrid drive system. New technology that networks with navigation allows the UX 250h to proactively optimise hybrid operation by learning, and adapting to the driver's routes and driving habits.

Mazda design and engineering innovations on show at Geneva

Mazda design and engineering innovations on show at Geneva

A packed Mazda stand at this year's Geneva Motor Show features the world debut of the new Mazda6 Wagon, the European debut of the new Mazda6 Sedan, and two stunning concept vehicles.

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The new Mazda6 features a more premium and refined exterior design and extensive interior revisions. These include new seating, boosted SKYACTIV powertrain performance, enhanced driving dynamics, greater aerodynamic efficiency, reduced NVH and an even broader range of i-ACTIVSENSE safety features.

The KAI CONCEPT and VISION COUPE are a look into the future of the Mazda brand. Recently crowned 'Most Beautiful Concept Car of the Year', the Mazda VISION COUPE's four-door body is styled as a simple form that strips away all non-essential elements to embody a 'Less is More' aesthetic, in line with the Mazda KODO Soul of Motion design philosophy, with a particular focus on the way light plays across its surfaces.

Exclusive to Mazda, SKYACTIV-X is set to become the world's first commercial gasoline engine to use compression ignition. This ground-breaking engine introduces an innovative combustion method called Spark Controlled Compression Ignition (SPCCI), which combines the benefits of a spark-ignition petrol engine with those of a compression diesel engine to produce a crossover engine that delivers the best of both worlds.

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